I'm Neil McPhedran. This is where I like to share my thoughts on all things digital -- especially the digital wallet.
My 17 years of digital experience intersects digital business & commerce, online marketing, web technology, plus traditional bricks & mortar retail.
Presently, I'm GM @GreyVancouver.
So I’m fresh back from my overwhelming week @SXSW (arguably, the pulse for the interactive space) and my 1st big take away is how there was a serious dearth of products and Apps launching or showing in the trade show component, versus the dozens of sessions focused on the space. I attended numerous overflow (and there were numerous more I couldn’t get to) sessions focused on the future digital wallet, the underlying technology options, as well as the future marketing landscape of clicks meets bricks, yet came across a meer handful of new products or technologies to support this revolutionary shift in how we interact with and buy goods and services.
Every time I turned around there was another social this, social App that - but wow, developers and marketers, the field is wide open. I’m sure we’ll see a big shift next year - especially once we see if Apple adds NFC to the iPhone5. Exciting times indeed for this space!