I'm Neil McPhedran. This is where I like to share my thoughts on all things digital -- especially the digital wallet.

My 17 years of digital experience intersects digital business & commerce, online marketing, web technology, plus traditional bricks & mortar retail.

Presently, I'm GM @GreyVancouver.

 

Great example video of what a payment looks like with a #digitalwallet

Even your subway ticket can be hacked

As #NFC gains further adoption within transit systems around the globe, hackers expose security holes to ‘ride for free’

Harvard has developed an NFC system aimed at making it easier for nurses to track and administer each patient’s medication.

The new bedside system uses a combination of Google Nexus 7 NFC devices, which run the new application and store details of each patient and their prescribed medications, and NFC tags attached to patient wristbands, medication packages and employee ID badges.

When administering medication, nurses use the NFC tablet to tap the tags on the patient’s wristband, on the medication and on their ID badge. The application running on the tablet then checks to see if the medication and dosage is the correct one for the patient and records which medication was administered to the patient and by whom.

Retailers Look to Mobile Point-of-Sale Tools

Nearly one in four retailers has already deployed mobile POS, and the same number plan to do so in the next 12 months.

In terms of payment options, 85.7% of retailers planned to offer credit card payments at POS, making it far and away the most preferred mobile payment method. But almost six in 10 planned to accommodate debit card payment with PIN entry. A much smaller number, only 16.5%, planned to handle digital wallet or near-field-communication (NFC) payments made through a smartphone, likely because these technologies are not yet widely incorporated into devices.  

And I bet we’ll see a considerably larger proportion of retailers embracing digital wallet (mobile) payment solutions in the next 6 months as we get a better handle on the capabilities of the iPhone5, as well as other next generation mobile phones coming to market Q4 2012 and Q1 2013 (including Blackberry 10).

Forrester is bullish on NFC

Thoughts About NFC, Contactless Services, And Nokia Lumia Devices | Forrester Blogs

All eyes will be on London2012’s contact less payment App - this will be the 1st large scale test of a payment App.  This ones will be ‘powered’ by Samsung and Visa. More than 3000 contact less terminals will populate the various London venues. Visa’s RFID enabled payWave technology will be deployed to enable each contactless payment. » http://pointofsale.com/20120402980/Mobile-POS-News/contactless-payments-planned-for-2012-london-olympics-visa-and-samsung-report.html

All eyes will be on London2012’s contact less payment App - this will be the 1st large scale test of a payment App. This ones will be ‘powered’ by Samsung and Visa. More than 3000 contact less terminals will populate the various London venues. Visa’s RFID enabled payWave technology will be deployed to enable each contactless payment. » http://pointofsale.com/20120402980/Mobile-POS-News/contactless-payments-planned-for-2012-london-olympics-visa-and-samsung-report.html

OK, so this is the updated version — added 2 more stakeholders.
The future Digital Wallet is a multi-trillion dollar universe.  And the war of the ‘wallets’ is escalating, with the biggest names in technology skirmishing over who will control how consumers spend money using their smartphones.
But as most fixate on just the transaction itself, there’s much more at stake.  Here’s what’s at play in each transaction and the vast scope of the Digital Wallet Universe.

OK, so this is the updated version — added 2 more stakeholders.

The future Digital Wallet is a multi-trillion dollar universe.  And the war of the ‘wallets’ is escalating, with the biggest names in technology skirmishing over who will control how consumers spend money using their smartphones.

But as most fixate on just the transaction itself, there’s much more at stake.  Here’s what’s at play in each transaction and the vast scope of the Digital Wallet Universe.

To NFC or not NFC - that is the big question as another co-founder exits Google Wallet for Square.

Square continues to have no interest in NFC and says it’s for the marketing and loyalty realms to figure out.  Yet the old guard comprised of the POS hardware biggies, credit card companies, and hand set makers (minus Apple) seemed to be convinced otherwise — I guess Blockbuster and Kodak seemed to be sure of their business strategy too…

Infographic of the Digital Wallet wild west. Great snapshot of the myriad of players + the highstakes involved.

Infographic of the Digital Wallet wild west. Great snapshot of the myriad of players + the highstakes involved.

#SXSW Big Take Away #2: a defined transaction technology (eg. NFC) for the digital wallet is in purgatory until #Apple launches the iPhone5. It’s Apples move in the ‘chess match’

#SXSW Big Take Away #2: a defined transaction technology (eg. NFC) for the digital wallet is in purgatory until #Apple launches the iPhone5. It’s Apples move in the ‘chess match’

#SXSW big take away #1: mCommerce Apps & mobile-retail products lag the hype

So I’m fresh back from my overwhelming week @SXSW (arguably, the pulse for the interactive space) and my 1st big take away is how there was a serious dearth of products and Apps launching or showing in the trade show component, versus the dozens of sessions focused on the space.  I attended numerous overflow (and there were numerous more I couldn’t get to) sessions focused on the future digital wallet, the underlying technology options, as well as the future marketing landscape of clicks meets bricks, yet came across a meer handful of new products or technologies to support this revolutionary shift in how we interact with and buy goods and services.

Every time I turned around there was another social this, social App that - but wow, developers and marketers, the field is wide open.  I’m sure we’ll see a big shift next year - especially once we see if Apple adds NFC to the iPhone5.  Exciting times indeed for this space!

RIM is demonstrating NFC check-ins at MWC in Barcelona

NFC is a quiet inclusion in almost every new mobile device launch in Barcelona. We’ll be observing the ramifications in the coming year.