I'm Neil McPhedran. This is where I like to share my thoughts on all things digital -- especially the digital wallet.
My 17 years of digital experience intersects digital business & commerce, online marketing, web technology, plus traditional bricks & mortar retail.
Presently, I'm GM @GreyVancouver.
So I’m fresh back from my overwhelming week @SXSW (arguably, the pulse for the interactive space) and my 1st big take away is how there was a serious dearth of products and Apps launching or showing in the trade show component, versus the dozens of sessions focused on the space. I attended numerous overflow (and there were numerous more I couldn’t get to) sessions focused on the future digital wallet, the underlying technology options, as well as the future marketing landscape of clicks meets bricks, yet came across a meer handful of new products or technologies to support this revolutionary shift in how we interact with and buy goods and services.
Every time I turned around there was another social this, social App that - but wow, developers and marketers, the field is wide open. I’m sure we’ll see a big shift next year - especially once we see if Apple adds NFC to the iPhone5. Exciting times indeed for this space!
Here we go. If you haven’t mad eyourself versed in the capabilities of near field communication technology, I suggest you start to tune in.