The evolution of digital technology presents opportunities and threats for all businesses. In this video, McKinsey director Paul Willmott explains how companies can successfully transition to becoming digital enterprises.
How Brands Should Operate in the Digital Age
Here’s an infographic we put together to share with our clients. The Newsroom metaphor offers a powerful way to rethink the way advertising content is being developed and delivered. Brands will have to leave behind organizations and thinking built solely around the campaign model, and instead adopt the defining characteristics of the real-time, data-driven newsroom - a model that’s prolific, agile, and audience-centric.
The newsroom model is how we here at GREY Vancouver are evolving our service offering to better support our clients.
Full disclosure: Content is from a great @HarvardBiz article.
I love this sweet Watermelon smoothie hack (DYI in 2 minutes) by @MarkRober
Must watch for marketers: @KevinSpacey urges TV channels & content producers to give control to viewers
Locate anything you attach a Tile to using the Tile app. It’s never been easier to find your keys.
This is a cool #digitalwallet add on. Attach this to your ‘stuff’ you want to keep track of and you can then find it with your iOS device.
It’s time advertisers, marketers and content creators had a more accurate, more nuanced and granular system to describe how consumers interact with their digital content. The result would offer better opportunities for everything from UX design to monetization and marketing…. http://feedly.com/k/161JVip
As #NFC gains further adoption within transit systems around the globe, hackers expose security holes to ‘ride for free’
Love the Grover hoping to “get lucky” mashup
This is awesome. These guys are auctioning off over 500 classic cars from the 50s, 60s, and 70s that are brand new — with less than 5 miles and the factory plastic still on…
Great campaign idea: The Beer Turnstile. Get a free train ride in exchange for your empty. And it decreased drunk driving at the same time.
What the future of mobile keyboards will look like: Intelligent Keyboards.