I'm Neil McPhedran. This is where I like to share my thoughts on all things digital -- especially the digital wallet.

My 17 years of digital experience intersects digital business & commerce, online marketing, web technology, plus traditional bricks & mortar retail.

Presently, I'm GM @GreyVancouver.

 

@DauntlessDDA sets out to track world’s food supply with NFC

… “Our system is designed so it can track from the farm all the way to consumption.”

Millennials carry $200 Billion in annual buying power. Here’s an infographic of how they shop and why mobile is key.

Millennials carry $200 Billion in annual buying power. Here’s an infographic of how they shop and why mobile is key.

Super cool … 

FORMULA 1 PIT STOPS: 1950 VS. TODAY

A Formula 1 pit stop in the 1950s took about a minute (this one was like 65 seconds). We can’t even figure out how to get the spare tire out of our car, let alone on, in that amount of time. It’s impressive, but nothing compared to a modern Formula 1 pit stop. Don’t blink. You might miss it.

amstellight:

Good friends get YOU a beer as well. 


I like how Amstel Light is using Tumblr as their main website…

amstellight:

Good friends get YOU a beer as well. 

I like how Amstel Light is using Tumblr as their main website…

Step aside wristbands. The new wave is skin stick-on circuits.

I’ll try that…

Great example video of what a payment looks like with a #digitalwallet

"We can learn a lot from people just by seeing how they’ve chosen to dress each day."

Great quote and video from Richard Banfield of @freshtilledsoil via dresscodeboston.  I gotta say, I wholeheartedly agree.  It’s time for more people to start putting a little more effort into what they wear at the office … especially in the advertising and digital world.  

I had the pleasure meeting Richard a couple of weeks back when he swung through Vancouver and interviewed me about digital product and design leadership.  I’m looking forward to his upcoming book and video series.

Your 'Ad' is also your point of sale.

Ads ideas aren’t just for building awareness or brand anymore - ads can also act as direct sales channels as well. Check out this idea with Sony selling water proof devices in water bottles.

This is super fun. The circle board, a crazy idea.

Awesome stop-gap animation of a 1984 Macintosh computer getting build out of lego.

Cool use of NFC to create interactivity at a party:

  1. Drive purchase
  2. Capture CRM data
  3. Accelerate & Harness Social Media content + community growth
Great way to explain Paid vs. Owned vs. Earned media — and how they work together.  Thanks @rdopping

Great way to explain Paid vs. Owned vs. Earned media — and how they work together.  Thanks @rdopping

The digital enterprise | McKinsey & Company

The evolution of digital technology presents opportunities and threats for all businesses. In this video, McKinsey director Paul Willmott explains how companies can successfully transition to becoming digital enterprises.

How Brands Should Operate in the Digital Age
Here’s an infographic we put together to share with our clients.  The Newsroom metaphor offers a powerful way to rethink the way advertising content is being developed and delivered. Brands will have to leave behind organizations and thinking built solely around the campaign model, and instead adopt the defining characteristics of the real-time, data-driven newsroom - a model that’s prolific, agile, and audience-centric.
The newsroom model is how we here at GREY Vancouver are evolving our service offering to better support our clients.
Full disclosure: Content is from a great @HarvardBiz article.

How Brands Should Operate in the Digital Age

Here’s an infographic we put together to share with our clients.  The Newsroom metaphor offers a powerful way to rethink the way advertising content is being developed and delivered. Brands will have to leave behind organizations and thinking built solely around the campaign model, and instead adopt the defining characteristics of the real-time, data-driven newsroom - a model that’s prolific, agile, and audience-centric.

The newsroom model is how we here at GREY Vancouver are evolving our service offering to better support our clients.

Full disclosure: Content is from a great @HarvardBiz article.